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Mr. Johnson’s core capabilities are in finance and commercial real estate. He was in China on business relating to commercial real estate when one of his partners there asked for help importing several American pet food products to China. So the business started strictly as a distribution company in 2004. After 2007 Mr. Johnson and his brother, a veterinarian, decided to formulate and sell their own brand of pet food. Benchmark has plans for cat food and a new website in the near future.
The group goes on to discuss the issue of increasing food quality through better packaging rather than more preservatives, assembling an advisory board, business opportunities overseas, and gaining access to the American big box stores. Mr. Chattman also speaks on his professional inspirations and family history of entrepreneurship. Find out more at www.benchmarkpetproducts.com.